KAPABILITAS INOVASI DAN KEWIRAUSAHAAN PADA UKM PASAR WISATA: STUDI FENOMENOLOGI

Rina Sulistiyani, Djumilah Hadiwidjojo, Ubud Salim

Abstract


Abstrak

Era disruptif saat ini telah menimbulkan berbagai peluang, sekaligus tantangan Sidoarjo. Pengrajin dituntut lebih  inovatif untuk menghadapi persaingan produk serupa dari Cina. Persaingan ketat inilah yang berhasil merubah perilaku pengrajin dari pengrajin peniru disain tas menjadi pengrajin inovatif. Penelitian ini bertujuan mengidenfikasi sikap-sikap dan perilaku inovatif pengrajin di kawasan pasar wisata Tanggulangin-Sidoarjo. Penelitian didisain menggunakan paradigma interpretif dengan pendekatan fenomenologi. Data dikumpulkan melalui teknik wawancara mendalam dan observasi, dengan melibatkan lima orang informan. Uji keabsahan data menggunakan teknik triangulasi. Analisis data menggunakan teknik analisis data model Creswell. Hasil penelitian menunjukkan bahwa sikap kreatif, orientasi jangka panjang, trend setter, pelopor pasar, kesuksesan, keikhlasan berbagi ilmu, dan senang tantangan merupakan determinan perilaku inovatif. Sedangkan perilaku inovatif tercermin dalam kemampuan pengrajin memodifikasi dan memperbaiki disain, merubah teknik jahit, inovasi bahan, inovasi teknologi proses produksi, dan menciptakan keunggulan yang sulit ditiru. Kesimpulan dari penelitian ini bahwa keberhasilan  inovasi bisa dicapai dengan menciptakan keseimbangan antara aspek wira dan aspek usaha dalam diri pengrajin..

 

Kata kunci: Fenomenologi, Inovasi, Kewirausahaan, UKM

 

 

Abstract

The current disruptive era has created various opportunities as well as challenges for bag & luggage craftsmen in the Tanggulangin tourist market area of Sidoarjo. Craftsmen are demanded to be more innovative in facing competition from similar products from China. It was this intense competition that succeeded in changing the behavior of craftsmen from imitators of bag design to become innovative craftsmen. This study aims to identify innovative attitudes and behaviors of craftsmen in the tourist market area of Tanggulangin-Sidoarjo. Research was designed using an interpretive paradigm with a phenomenology approach. Data was collected through in-depth interview and observation techniques, involving five informants. Test the validity of the data using triangulation techniques. Data analysis using Creswell's data analysis techniques. The results showed that creative attitude, long-term orientation, trend setter, market pioneer, success, sincerity in sharing knowledge, and happy challenges were determinants of innovative behavior. While innovative behavior is reflected in the ability of craftsmen to modify and improve design, change sewing techniques, material innovation, production process technology innovation, and create advantages that are difficult to imitate. The conclusion of this study is that the success of innovation can be achieved by creating a balance between entrepreneurship aspects and business aspects in the craftsmen.

 

Keywords: Entrepreneurship, Innovation, Phenomenology, SMEs


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DOI: http://dx.doi.org/10.36441/kewirausahaan.v2i1.176

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e-ISSN : 2620-942X
Jurnal Industri Kreatif dan Kewirausahaan
Lembaga Penelitian dan Pengabdian Kepada Masyarakat