PEMASARAN DIGITAL PENGEMBANGAN USAHA HANDMADE AKSESORIS “SARACA”

Zelyn Faizatul, Mashudi Mashudi

Abstract


E-commerce is a marketing or advertising medium that is very close to the target market. Society now relies on digital communication. This is an opportunity for business people to make e-commerce as a medium to attract consumer attention to the products they want to offer. This is the background for the conduct of Digital Marketing research on Saraca Handmade Accessories Business Development. The purpose of this study is to find out in depth about how digital marketing strategies and management by these business people. The research was conducted using descriptive qualitative methods. The research data used is primary data obtained through in-depth interviews with handmade accessories business owners "SARACA". The results of the study found that Saraca's handmade accessories business has experienced developments in digital marketing, by continuing to strive for the implementation of digital management skills, leadership, and workplace.


Keywords


Digital Marketing, Business, Handmade, Accessories

Full Text:

157-166

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DOI:

https://doi.org/10.36441/kewirausahaan.v6i2.1619

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