PENGARUH PERSEPSI HARGA DAN FASILITAS TERHADAP MINAT BERKUNJUNG KEMBALI DI TAMAN MINI INDONESIA INDAH
Keywords:
Harga; Fasilitas; Minat Berkunjung Kembali; Taman Mini Indonesia Indah.Abstract
Penelitian ini bertujuan untuk mengevaluasi pengaruh persepsi harga dan fasilitas terhadap minat berkunjung kembali ke Taman Mini Indonesia Indah. Penelitian ini merupakan penelitian kuantitatif. Survey dilakukan pada 100 responden pernah mengunjungi tempat tersebut. Hasil penelitian menunjukkan bahwa persepsi harga memiliki pengaruh signifikan terhadap minat berkunjung kembali, sedangkan fasilitas tidak berpengaruh. Untuk meningkatkan minat berkunjung kembali, maka perlu peningkatkan kualitas dan manfaat agar harga dinilai wajar. Perbaikan fasilitas yang perlu dilakukan pengelolaan adalah akses ke luar masuk dan parkir.References
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