Vol. 8 No. 2 (2025): Jurnal Industri Kreatif dan Kewirausahaan DECEMBER 2025

Artikel

• EKONOMI SIRKULAR: PAKAIAN DAUR ULANG SEBAGAI INOVASI EKONOMI HIJAU BERBASIS MASYARAKAT

  Moh. Bustanul Farihin Maaliy, Istifadatun Najah, Nadya Nilna Yasmin, Ardyana Anggraini Setyabudi, Selma Maulidia Elsya Waly

  136-144

  Abstract viewed: 118 pdf downloaded: 196

  DOI : 10.36441/kewirausahaan.v8i2.3255

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• FINANCIAL LITERACY TRENDS IN THE DIGITAL ECONOMY: A BIBLIOMETRIC STUDY OF COASTAL MSMES IN GORONTALO CITY

  Mohamad Agus Salim Monoarfa, Srie Isnawaty Pakaya

  145-160

  Abstract viewed: 48 pdf downloaded: 58

  DOI : 10.36441/kewirausahaan.v8i2.3225

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• THE MEDIATING ROLE OF BRAND IMAGE IN DIGITAL MARKETING, E-WOM, AND CELEBRITY ENDORSEMENT EFFECTS

  Susilo Utomo, Aan Yulianto, Irene Ferro Cyanida, Andie Paramitha Harianie, Titin Astuti

  161-174

  Abstract viewed: 102 pdf downloaded: 62

  DOI : 10.36441/kewirausahaan.v8i2.3278

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• AI ADOPTION IN THE DIGITAL CREATIVE INDUSTRY: WHY TALENT READINESS OVERWEIGHS ORGANIZATIONAL SUPPORT?

  Maulana Akbar, Mombang Sihite, Nana Nawasiah

  175-190

  Abstract viewed: 78 pdf downloaded: 64

  DOI : 10.36441/kewirausahaan.v8i2.3446

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• OPTIMALISASI PENCATATAN KEUANGAN DIGITAL SEBAGAI UPAYA PENGUATAN TATA KELOLA UMKM TEBET

  Ani Siska MY, Ilham Habibi Zakaria, Findy Rachmandika Muhammad, Irvan Juliansah, Khansa Ananda Triesdianto

  191-201

  Abstract viewed: 54 pdf downloaded: 48

  DOI : 10.36441/kewirausahaan.v8i2.3454

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• From Story to Loyalty: The Impact of Storytelling in Social Media Marketing on Loyalty to Local Fashion Brands in Jakarta

  Kurniadi Prastowo, Fitrasyah Nurmulya

  202-217

  Abstract viewed: 81 pdf downloaded: 85

  DOI : 10.36441/kewirausahaan.v8i2.3304

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• RESPON PELAKU UMKM TERHADAP PENGGUNAAN VIDEO PROMOSI SEBAGAI STRATEGI PEMASARAN DIGITAL

  Arief Iman Santoso, Emi Widiyanti, Malik Cahyadin, Nidyah Widyamurti, Ratna Endah Santoso, Alfika Aninda Wahyuni

  218-227

  Abstract viewed: 67 pdf downloaded: 81

  DOI : 10.36441/kewirausahaan.v8i2.3429

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• DIGITAL MARKETING BASED ENTREPRENEURSHIP TRAINING TO INCREASE MSMES SALES PERFORMANCE

  Muhamad Al Faruq Abdullah, Didin Hikmah Perkasa

  228-239

  Abstract viewed: 40 pdf downloaded: 33

  DOI : 10.36441/kewirausahaan.v8i2.3503

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• OPTIMALISASI LITERASI KEUANGAN DAN PRAKTIK AKUNTANSI DALAM MEMPERKUAT KINERJA KEUANGAN UMKM

  Ferry Santoso, Ani Siska MY

  240-249

  Abstract viewed: 47 pdf downloaded: 58

  DOI : 10.36441/kewirausahaan.v8i2.3505

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