PENYULUHAN KEMASAN DAN MEREK PADA ROTI GORENG LUMER DI BANDUNG

https://doi.org/10.36441/kewirausahaan.v3i2.75

Authors

  • Febri Rakhmawati ARSJ Perbanas Institute Jl. Perbanas, Kuningan, Jakarta Selatan

Keywords:

Bandung, Industri kreatif, Makanan

Abstract

Wabah pandemi Covid-19 telah mempengaruhi semua sektor ekonomi termasuk industri kreatif. Hal tersebut tidak luput menimpa kota Bandung. Kota Bandung menjadi pelopor industri kreatif di tanah air karena banyaknya karya kreatif yang dihasilkan dan menjadi tren di Indonesia, terutama di kalangan generasi muda. Industri kreatif yang berkembang di Kota Bandung memberikan kontribusi yang signifikan. Tak banyak yang tahu, ada sekitar 144 unit industri kreatif di Kecamatan Buah Batu, Kota Bandung. Jumlah tersebut tersebar di seluruh wilayah kecamatan, mulai dari Kelurahan Cijawura, Margasari, Jatisari, sampai Sekejati. Jenis produksinya pun beragam, mulai dari kuliner, fesyen, hingga kerajinan tangan.

References

Aaker David. (2014). Aaker On Branding: 20 Prinsip Esensial Mengelola dan

Mengembangkan Brand. Jakarta : Gramedia.

Bandung industri kreatif. https://humas.bandung.go.id (diakses tanggal 26 Desember

Barometer industry kreatif. Htts://republika.co.id (diakses tanggal 26 Desember 2020)

Kotler and Amstrong. (20018). Principles of Marketing. Global Edition. Pearson.

Published

2023-09-29

Issue

Vol. 3 No. 2 (2020): Jurnal Industri Kreatif dan Kewirausahaan DECEMBER 2020

Section

Artikel
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