PENGGUNAAN DESIGN THHINKING DALAM PENGEMBANGAN PRODUK DISTRO “START FROM SCRATCH”

Heru Wijayanto Aripradono; Daniel Lim

doi:10.36441/kewirausahaan.v6i2.1795

PENGGUNAAN DESIGN THHINKING DALAM PENGEMBANGAN PRODUK DISTRO “START FROM SCRATCH”

Heru Wijayanto Aripradono, Daniel Lim

Abstract

Currently, in Indonesia, the fashion industry is growing rapidly, especially in line with technological advances. Apparel industry or fashion owrld is also one of the sectors whose development is being prioritized out of the five manufacturing sectors. Distro clothing is ready-to-wear clothing that is currently growing and popular. This distribution is the fastest growing fast fashion clothing concept that has spread rapidly throughout the world because it is the most purchased item and the price is also cheap. To be able to attract consumers and competitive in the market, innovation is needed in a product or business that must be solved. This research was conducted with the aim of understanding the application of design thinking method in the development of clothing products that will be sold to the market. Apart from that, it also aims to encourage creativity and innovation in the clothing industry, solve problems and create creative solutions, understand consumer needs more deeply, and reduce the risk of failure. This study uses the design thinking method which consists of five stages, namely empathize, define, ideate, prototype, and test. The result of this research is that the application of design thinking can be used as a method for designing or developing a product because it functions to find solutions or assist in solving problems and assist in understanding market movements.

Keywords

Design Thinking, Fashion, Distro, Inovation

Full Text:

167-180

References

Amalia, I. S. (2022, Mei 24). OBESITAS MENINGKAT, BAGAIMANA PERAN SEKOLAH/PERGURUAN TINGGI? STIKKU.

Campese, C., Vanegas, C. A. L., & Costa, J. M. H. da. (2018). Benefits of the empathy map method and the satisfaction of a company with its application in the development of concepts for a white glue tube. Product Management & Development, 16(2), 104–113. https://doi.org/10.4322/pmd.2018.008

Dam, R. F., & Siang, T. Y. (2022, Juni 27). What is Design Thinking and Why Is It So Popular? INTERACTION DESIGIN FOUNDATION.

Darmawan, D. (2023). PENGARUH PROMOSI, ULASAN PRODUK, DAN PERSEPSI HARGA TERHADAP PEMILIHAN TOKO ONLINE. Jurnal Industri Kreatif dan Kewirausahaan, 6(1). https://doi.org/10.36441/kewirausahaan.v6i1.1382

Deddy Sinaga. (2017, April 4). Mengenal Distro dan Clothing. CNN Indonesia.

Dharmawan, P., & Saputri, N. A. O. (2023). Perancangan User Interface dan User Experience Pada Website Employee Benefit PasarPolis Menggunakan Metode Design Thinking. KAJIAN ILMIAH INFORMATIKA DAN KOMPUTER, 4(2). https://djournals.com/klik/article/view/1220

Ernawati, E., Mardikaningsih, R., Darmawan, D., & Sinambela, E. A. (2022). PENGEMBANGAN KEUNGGULAN KOMPETITIF UMKM MELALUI STRATEGI ORIENTASI PASAR DAN INOVASI PRODUK. Jurnal Industri Kreatif dan Kewirausahaan, 5(2).

http://jurnal.usahid.ac.id/index.php/kewirausahaan/article/view/1338

Fahrudin, R., & Ilyasa, R. (2021). Perancangan Aplikasi “Nugas” Menggunakan Metode Design Thinking dan Agile Development. Jurnal Ilmiah Teknologi Infomasi Terapan, 8(1), 35–44. https://doi.org/10.33197/jitter.vol8.iss1.2021.714

Hastuti, M. (2022). Salah satu tren fashion yang berkembang saat ini yaitu ready- to-wear. . klasika kompas. https://klasika.kompas.id/baca/beda-outfit-siap-pakai-atau-ready-to-wear-dan-haute-couture/

Ilham, H., Wijayanto, B., & Rahayu, S. P. (2021). ANALYSIS AND DESIGN OF USER INTERFACE/USER EXPERIENCE WITH THE DESIGN THINKING METHOD IN THE ACADEMIC INFORMATION SYSTEM OF JENDERAL SOEDIRMAN UNIVERSITY. Jurnal Teknik Informatika (Jutif), 2(1), 17–26. https://doi.org/10.20884/1.jutif.2021.2.1.30

Industri Tekstil dan Pakaian Tumbuh Paling Tinggi. (2019, November 6). Kemenperin.

Jadi Prioritas Indutri 4.0, Lima Sektor Ini Berkontribusi 60 Persen untuk PDB. (2018, Mei 15). Kementerian Perindustrian Republik Indonesia. https://kemenperin.go.id/artikel/19231/Jadi-Prioritas-Indutri-4.0,-Lima-Sektor-Ini-Berkontribusi-60-Persen-untuk-PDB

Lazuardi, M. L., & Sukoco, I. (2019). Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek. Organum: Jurnal Saintifik Manajemen dan Akuntansi, 2(1), 1–11. https://doi.org/10.35138/organum.v2i1.51

Mui, M. J. (2023). Pengaruh Fashionable Dalam Gaya Busana Muslimah (Studi Kasus di Kecamatan Padang Tiji Kabupaten Pidie) [Thesis (Masters)]. UIN Ar Raniry.

Murti, S. H., & Siagian, M. C. A. (2019). Penerapan Embellishment Pada Busana Wanita Plus Size Terinspirasi Dari Jam Gadang. e-Proceeding of Art & Design, 6(2), 1895–1902.

Pemerintah Dorong Pelaku Industri Fesyen Perkuat Digitalisasi. (2022, April 13). KOMINFO.

Rahman, D., & Kurniawati, D. (2021). PEMANFAATAN MEDIA SOSIAL BAGI PENGEMBANGAN PEMASARAN UMKM (STUDI DESKRIPTIF KUALITATIF PADA DISTRO DI KABUPATEN SUMENEP). Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi), 9(02), 112–122. https://doi.org/10.31102/equilibrium.9.02.112-122

Rizky Rabbani, A. (2021). PENERAPAN DESIGN THINKING TERHADAP USAHA BAJU DI TOKO SETAL PANGKALPINANG DENGAN MENGGUNAKAN WEBSITE SEBAGAI SALAH SATU SOLUSI. Rainstek Jurnal Terapan Sains dan Teknologi, 3(3), 167–175.

https://doi.org/10.21067/jtst.v3i3.6046

Salsa Nurnajmi Lailah. (2022, Desember 14). Industri Pakaian dan Fashion di Indonesia. Kumparan.

Tren Fesyen 2023 di Indonesia, Wastra Menjadi Unggulan. (2023, Februari 18). Kemenparekraf/Baparekraf RI.

Watye, R., & Dina, N. F. (2021). PENERAPAN MOTIF BERILUSI OPTIS PARANG SALAWAKU PADA BUSANA PLUS SIZE FASHION. Prosiding Pendidikan Teknik Boga Busana, 16(1).

Widiati, E., Levyda, L., & Ratnasari, K. (2021). OPTIMALISASI MEDIA SOSIAL INSTAGRAM DALAM AKTIVITAS BISNIS BAGI UMKM DI BANGKA BELITUNG. Jurnal Industri Kreatif dan Kewirausahaan, 4(2). https://doi.org/10.36441/kewirausahaan.v4i2.628

Wijaya, F. (2019). Formulasi Perancangan Strategi Pengembangan Usaha Menggunakan Analisis SWOT dan Business Model Canvas. JURNAL ILMU MANAJEMEN DAN BISNIS, 10(2), 205–212. https://doi.org/10.17509/jimb.v10i2.15308

YUNIAR, M. D. (2020). APLIKASI INSTAGRAM SEBAGAI SARANA PROMOSI BISNIS ONLINE : SEBUAH STUDI PADA AKUN WARUNG MAMAK. JURNAL EKONOMI, SOSIAL & HUMANIORA, 2(3), 1–9. https://jurnalintelektiva.com/index.php/jurnal/article/view/298

ZAENURI, Z. (2018). METODE 5S SEBAGAI IMPLEMENTASI KONSEP KAIZEN PADA PT. ASELI DAGADU DJOKDJA. Research Repository. http://repository.umy.ac.id/handle/123456789/23190