Vol 4, No 1 (2024)

DOI: https://doi.org/10.36441/jamr.v4i1

Table of Contents

Articles

Navigating Consumer Behaviour: Exploring the Influence of Fashion Trends and Social Media on Gen Z and Millennial Consumption in West Java
Yasdiafiani Dewi, Indra Indra
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1-9
Competitive Option Preferences of Daring and Hybrid Course Models In The Faculty Of Engineering: A Game Theory Approach
Tatan Sukwika, Marningot T. Natalis Situmorang
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10-18
Comparative Analysis Of Financial Performance Before And After The Acquisition Of The PT. Fajar Surya Wisesa Tbk
Ricki Eko Saputro, Sri Murwanti
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19-25
Sharia Hospital As An Added Value: Sharia Hospital Competitive Excellence Strategy Based On Positioning
Arif Julianto Sri Nugroho, Ummu Hany Almasitoh, Tasari Tasari, Supratikno Supratikno, Paramita Lea Christanti, Agus Santoso
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26-33
Contribution of Financial Performance to Profit Growth In the Primary Goods Retail Trade Subsector Companies
Clara Victoria Sirait, Ekayana Sangkasari Paranita
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34-45
Decision Making Factors In An Ecotourism Visit In The Situ Gunung Natural Tourism Park West Java
Hariyadi B Sukamdani, Yohanes Sulistyadi, Tatan Sukwika, Nugroho B Sukamdani, Fauziah Eddyono
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45-54
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM)
Nur Atifah Septira Johnson, Andi Mustika Amin, Muhammad Ilham Wardhana Haeruddin, Zainal Ruma, Ilma Wulansari Hasdiansa
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55-64