PEMETAAN DAN ANALISIS POTENSI WISATA DI DESA BULAK KABUPATEN INDRAMAYU

https://doi.org/10.36441/pariwisata.v8i2.3291

Authors

  • Jaka Marsita Marsita Universitas Negeri Jakarta
  • Rahmad Darmawan Universitas Negeri Jakarta
  • Jenal Abidin Universitas Negeri Jakarta
  • Sony Nugratama

Keywords:

Desa Wisata; Pariwisata; Potensi; Rural; Peta

Abstract

Penelitian ini merupakan penelitian lanjutan untuk memetakan dan menganalisis setiap potensi pariwisata yang ada di desa Bulak Kabupaten Indramayu. Penelitian ini menggunakan metode analisis descriptive dan analisis SWOT dari potensi pariwisata yang ada di desa bulak menggunakan instrument identifikasi dan analisis potensi pariwisata desa. Dalam proses pengumpulan data penelitian menggunakan teknik observasi melalui darat dan melalui udara serta menggunakan interview. Hasil yang ditemukan dalam penelitian ini adalah desa bulak kabupaten indramayu memiliki nilai kelayakan untuk dikembangkan menjadi Desa Wisata dengan poin 44.5% dan berada pada kuadran 1 dalam matriks hasil analisis SWOT. Hal ini menunjukan bahwa desa bulak memiliki potensi yang cukup baik untuk dikembangkan menjadi Desa Wisata namun memerlukan sejumlah besar usaha untuk merealisasikannya. 

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Published

2026-01-25

Issue

Vol. 8 No. 2 (2026): Jurnal Industri Pariwisata JANUARY 2026

Section

Artikel
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Copyright (c) 2026 Jaka Marsita Marsita, Rahmad Darmawan, Jenal Abidin, Sony Nugratama

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