Vol. 4 No. 1 (2024)

Articles

• Navigating Consumer Behaviour: Exploring the Influence of Fashion Trends and Social Media on Gen Z and Millennial Consumption in West Java

  Yasdiafiani Dewi, Indra Indra

  1-9

  Abstract viewed: 1469 PDF downloaded: 859

  DOI : 10.36441/jamr.v4i1.2117

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• Competitive Option Preferences of Daring and Hybrid Course Models In The Faculty Of Engineering: A Game Theory Approach

  Tatan Sukwika, Marningot T. Natalis Situmorang

  10-18

  Abstract viewed: 192 PDF downloaded: 164

  DOI : 10.36441/jamr.v4i1.2161

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• Comparative Analysis Of Financial Performance Before And After The Acquisition Of The PT. Fajar Surya Wisesa Tbk

  Ricki Eko Saputro, Sri Murwanti

  19-25

  Abstract viewed: 358 PDF downloaded: 240

  DOI : 10.36441/jamr.v4i1.2097

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• Sharia Hospital As An Added Value: Sharia Hospital Competitive Excellence Strategy Based On Positioning

  Arif Julianto Sri Nugroho, Ummu Hany Almasitoh, Tasari Tasari, Supratikno Supratikno, Paramita Lea Christanti, Agus Santoso

  26-33

  Abstract viewed: 224 PDF downloaded: 266

  DOI : 10.36441/jamr.v4i1.2067

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• Contribution of Financial Performance to Profit Growth In the Primary Goods Retail Trade Subsector Companies

  Clara Victoria Sirait, Ekayana Sangkasari Paranita

  34-45

  Abstract viewed: 273 PDF downloaded: 210

  DOI : 10.36441/jamr.v4i1.2188

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• Decision Making Factors In An Ecotourism Visit In The Situ Gunung Natural Tourism Park West Java

  Hariyadi B Sukamdani, Yohanes Sulistyadi, Tatan Sukwika, Nugroho B Sukamdani, Fauziah Eddyono

  45-54

  Abstract viewed: 450 PDF downloaded: 278

  DOI : 10.36441/jamr.v4i1.2212

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• The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM)

  Nur Atifah Septira Johnson, Andi Mustika Amin, Muhammad Ilham Wardhana Haeruddin, Zainal Ruma, Ilma Wulansari Hasdiansa

  55-64

  Abstract viewed: 440 PDF downloaded: 342

  DOI : 10.36441/jamr.v4i1.2167

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