Analisis Konten Sosial Media Instagram Dalam Membangun Reputasi Brand Terhadap Streetwear Surrender Kills

Abstrak

The development of fashion or streetwear brands is now increasingly mushrooming on social media. With the development of technology and information today, many fashion business people are exploring to do promotions and sales on social media. When people buy a lot of clothes in stores for fashion needs, both men and women, now there is no need to spend energy other than using social media. As a streetwear brand that is still relatively new, the clothing brand from Surrender Kills is able to carry out a content strategy that presents contemporary influencer and products. In addition to promotion, the content presented by Surrender Kills is able to attract engagement, the majority of which are young people in Indonesia. This study uses the theory of social media and reputation management from Martin & Susan, and content strategies that represent Surrender Kills content in marketing streetwear products.