Communicating Circular Economy in Rural Community Based Tourism for Sustainability

Abstract

This study looks at how circular economy practices are shared in the context of community-based tourism (CBT) to help make tourism more sustainable. It also tries to find out what factors affect how well these messages are received. The research used a non-systematic review of 32 articles from international journals that talk about circular economy, CBT, and how to communicate sustainability. The data was studied using themes to spot patterns, connections, and areas that need more attention. The findings concentrate on four key interrelated outcomes: first, circular economy practices in tourism remain technically oriented, with limited integration of social and communication dimensions; second, communication effectiveness in CBT is contingent upon four factors community involvement, message type, channel selection, and socio-cultural context; third, the integration of communication, circular economy, and local culinary tourism creates a reinforcing system for sustainability; and fourth, a conceptual framework is proposed where communication acts as the bridging mechanism between technical circular practices and stakeholder behavior change. The conclusion emphasizes that communication is not merely informational but the central axis for operationalizing circular economy in rural CBT. The conclusion highlights that communication is essential for making circular economy practices work in CBT and for supporting sustainable tourism. This study adds value by creating a framework that connects circular economy practices, CBT, and sustainability communication in rural areas. It also introduces a model that explains how sustainability messages can help people get more involved and change their behaviour toward sustainable tourism. The research brings together the ideas of circular economy, CBT, and communication into one complete framework.