A Resilient Future: Innovating Sustainable Tourism Recovery in Indonesia Through the One Village One Product (OVOP) Tourism Approach Within a Constructivist Perspective

Abstract

The recovery of Indonesia’s tourism sector in the aftermath of global crises and the COVID-19 pandemic faces structural challenges, including dependence on quantitative growth, weak local economic resilience, and limited integration between environmental sustainability and village based product innovation. This condition raises the central research question: how can a resilient and sustainable tourism recovery model be developed through a One Village One Product (OVOP) Tourism approach grounded in the social construction of community meaning? This article argues that OVOP Tourism can function as a transformational strategy when framed as a participatory communication-for-development model that integrates local identity, value-chain economics, and systemic digital innovation. The study is theoretically grounded in the grand theory of the social construction of reality, supported by participatory development communication theory, political economy of communication, and organizational resilience theory in tourism studies. Employing a constructivist paradigm, this research adopts a qualitative interpretative multiple-case study design involving tourism villages with distinctive flagship products, utilizing in-depth interviews, policy document analysis, and digital trace observation. Data were analyzed through thematic coding and pattern matching to identify meaning construction processes, participation patterns, and innovation mechanisms within local value chains. The findings demonstrate that OVOP Tourism strengthens village economic resilience, enhances the legitimacy of local identity, and fosters a more adaptive and sustainable recovery model when supported by participatory governance and community based digital orchestration. Therefore, a resilient future for Indonesian tourism requires the integration of village flagship product innovation, dialogical communication, and inclusive local economic empowerment policies.