Optimizing Traditional Weaving Crafts as a Strategic Framework for Sustainable Cultural Tourism Innovation in the Baduy Indigenous Community

Abstract

The growing demand for authentic cultural experiences has increased global attention toward indigenous-based tourism development. However, many indigenous communities face challenges in balancing cultural preservation with economic innovation. This study proposes a strategic framework for optimizing traditional weaving crafts as a driver of sustainable cultural tourism innovation within the Baduy Indigenous Community of Desa Kanekes. Drawing upon concepts of indigenous knowledge systems, community-based tourism, and sustainable value creation, this research employs a qualitative case study approach. Data were collected through literature analysis, field observations, and stakeholder mapping, focusing on the cultural meaning, production processes, and communicative narratives embedded in Baduy weaving traditions. The findings reveal that traditional weaving is not merely a handicraft product but a symbolic representation of customary law, environmental ethics, and social identity. By integrating product innovation (design adaptation and ethical branding), narrative innovation (heritage storytelling), and community governance mechanisms, weaving crafts can function as a strategic platform for sustainable tourism development. The proposed framework emphasizes cultural integrity, participatory stakeholder engagement, and local value chain strengthening to prevent commodification risks. Practically, it offers a culturally grounded model that supports heritage preservation while enhancing community-based economic resilience