Virtual Tours and Public Information Transparency: Driving Innovation and Digital Transformation in Indonesia’s Tourism Technology

Abstract

Digital transformation in the tourism sector has encouraged public institutions to develop technology-based service innovations that extend beyond promotion and embody the principles of public information transparency. One prominent innovation is the integration of virtual tour features into official institutional websites. This study examines virtual tours as a manifestation of public information transparency and as a strategy for innovation and digital transformation in Indonesia’s tourism sector. This research employs a qualitative approach through literature review and content analysis of public institution websites, focusing on the National Museum of Indonesia and the Youth Pledge Museum. These institutions provide free virtual tour access, enabling the public to explore cultural collections digitally. The analysis explores how virtual tour services reflect transparency, accessibility, and the application of digital technology in expanding cultural and educational services. The findings reveal that virtual tours function not only as tools for information dissemination but also as instruments for democratizing access to national cultural heritage. By integrating immersive digital technology into official platforms, public institutions can reduce geographical and economic barriers, enhance cultural literacy, and broaden inclusive tourism experiences. However, technical limitations such as unequal internet infrastructure and bandwidth disparities in remote areas remain challenges to broader accessibility. Overall, virtual tours strengthen institutional transparency, support digital tourism ecosystem development, and contribute to sustainable tourism transformation in Indonesia.