Media Convergence and Business Resilience in Digital Tourism Transformation

Abstract

The tourism industry is undergoing a fundamental shift toward a digital ecosystem to accelerate economic recovery in the post-crisis era. While technological innovation is abundant, its adoption by stakeholders often faces communication barriers. This study examines the role of online journalism in facilitating digital transformation within the tourism sector through the lens of media convergence. Using a qualitative descriptive approach and literature review, the research analyses how digital news platforms serve as more than just information channels, acting instead as catalysts for "Green Entrepreneurship" and technological literacy. The results indicate that media convergence allows for a synergetic narrative that bridges the gap between technological developers and tourism practitioners. By providing credible information on digital reservation systems and smart tourism applications, online journalism enhances market trust and business resilience. This paper concludes that the integration of development journalism into the digital tourism strategy is essential for achieving a sustainable and resilient future.