On-Page Techniques for Improved Google Search Engine Ranking: A Tourism Village Approach

https://doi.org/10.36441/incoste.v1i01.3626

Authors

  • Pingky Dezar Zulkarnain Information Systems Study Program, Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Indonesia
  • Yanto Hermawan Information Systems Study Program, Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Indonesia
  • Bambang Hengky Rainanto Tourism Study Program, Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Indonesia
  • Intan Permatasari Information Systems Study Program, Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Indonesia
  • Azizah Khusnul Fauziah Information Systems Study Program, Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Indonesia
  • Jonathan Van Melle Avans School of Business and Entrepreneurship, Avans University of Applied Sciences, Netherlands
  • Abdul Talib bin Bon 4Faculty of Technology Management & Business, Universiti Tun Hussein Onn Malaysia, Malaysia
  • Victor Meledge-Ade 5Faculty of Geography/GIS Metropolitan Community College Longview- Lee's Summit, USA

Keywords:

Website Optimization, Whitehat SEO, Google Search Engine, Visitor Traffic, Tourism Village

Abstract

The development of digital technology has transformed many aspects of life, including business interactions and product marketing. The increase in active websites presents new challenges, particularly regarding visibility and rankings on search engines such as Google. This study aims to develop an approach to improving website search results on Google by reviewing search engine optimization (SEO) techniques. In this case, the website of Kampung Perca Sindangsari, a tourist village in Bogor City, was improved using white-hat on-page SEO techniques. Evaluation results showed that white-hat on-page SEO techniques effectively increased website visibility and engagement, as indicated by increases in total clicks, impressions, click-through rates (CTR), average SERP position, and SEO score measured using Google Search Console, Google Analytics 4, and SEO Site Checkup over a three-month evaluation period. This study concludes that SEO is an important tool for improving a destination's digital presence and competitiveness in the digital tourism market

Published

2026-08-03

Issue

Vol. 1 No. 01 (2026): AUGUST

Section

Articles
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