How Service Quality and Transactional Ease Shape Customer Satisfaction in Digital Printing

Abstract

Wellen Print is a retail store that offers digital printing services. The aim of this research is to analyze service quality and ease of online transactions on customer satisfaction. The type of research carried out in this research is using a quantitative descriptive analysis approach. The population in this study consisted of 100 respondents. The sampling technique used was purposive sampling with the requirement that customers have a history of online purchases at Wellen Print Pasar Minggu. The data collection technique uses a questionnaire with a Likert scale, each of which has been tested to meet validity and reliability. The analysis technique used is the T test and F test in multiple regression analysis in SPSS 25. The research results show that there is a significant influence on service quality and ease of transactions on customer satisfaction, both simultaneously and partially.