Difusi Inovasi pada Film Toilet: Analisis Semiotika Roland Barthes

Abstract

Sanitation is a polemic faced by the developing world. There are various reasons why sanitation is still not developed in some areas such as poverty, culture, customs and others. The film Toilet depicts how clean toilets are rejected by Indians. This study aims to understand the spread of innovation absorption (clean toilets) in the film Toilet. The method used in this research is interpretive qualitative. The data collection technique uses observation by watching the toilet film and determining the seconds that describe the spread of innovation absorption. The results of this study in the film illustrate that clean toilets in India are still believed to be unhygienic, so according to their belief that the house must be clean and there should be no toilet in the house. They defecate in open spaces. This film illustrates how the clean toilet process started from the rejection process so that the innovation was adopted. Keywords : Diffusion of innovation, Film & Toilet