Peran Kualitas Produk dan Harga dalam Meningkatkan Minat Beli Konsumen pada Restoran Mie Gacoan Tebet

https://doi.org/10.36441/mae.v8i2.2085

Authors

Abstract

Penelitian ini bertujuan untuk mengetahui mengetahui karakteristik konsumen, mengetahui pengaruh kualitas produk dan harga terhadap minat beli di Restoran Mie Gacoan Tebet. Penelitian ini Penelitian ini dilakukan kepada seluruh konsumen Restoran Mie Gacoan Tebet yang berjumlah 100 orang. Dengan menggunakan metode deskriptif kuantitatif. Berdasarkan hasil analisis deskriptif kuantitatif, kualitas produk dan harga di Restoran Mie Gacoan Tebet masuk kedalam kategori sangat baik lalu minat beli dinilai sangat minat oleh konsumen Restoran Mie Gacoan Tebet. Hasil analisis regresi berganda menunjukkan bahwa kualitas produk dan harga sangat berpengaruh terhadap minat beli di Restoran Mie Gacoan Tebet. 

Published

2025-12-31

Issue

Vol. 8 No. 2 (2025): Management and Accounting Expose 2025

Section

Artikel
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