KAPABILITAS INOVASI DAN KEWIRAUSAHAAN PADA UKM PASAR WISATA: STUDI FENOMENOLOGI

https://doi.org/10.36441/kewirausahaan.v2i1.176

Authors

  • Rina Sulistiyani Jurusan Manajemen, Fakultas Ekonomi & Bisnis, Universitas DR. Soetomo Jl. Semolowaru 84 Surabaya
  • Djumilah Hadiwidjojo Jurusan Manajemen, Fakultas Ekonomi & Bisnis, Universitas Brawijaya Jl. Veteran Malang
  • Ubud Salim Jurusan Manajemen, Fakultas Ekonomi & Bisnis, Universitas Brawijaya Jl. Veteran Malang

Keywords:

Entrepreneurship, Innovation, Phenomenology, SMEs

Abstract

Era disruptif saat ini telah menimbulkan berbagai peluang, sekaligus tantangan Sidoarjo. Penelitian ini bertujuan mengidenfikasi sikap-sikap dan perilaku inovatif pengrajin di kawasan pasar wisata Tanggulangin-Sidoarjo. Penelitian didisain menggunakan paradigma interpretif dengan pendekatan fenomenologi. Data dikumpulkan melalui teknik wawancara mendalam dan observasi, dengan melibatkan lima orang informan. Uji keabsahan data menggunakan teknik triangulasi. Analisis data menggunakan teknik analisis data model Creswell. Hasil penelitian menunjukkan bahwa sikap kreatif, orientasi jangka panjang, trend setter, pelopor pasar, kesuksesan, keikhlasan berbagi ilmu, dan senang tantangan merupakan determinan perilaku inovatif. Sedangkan perilaku inovatif tercermin dalam kemampuan pengrajin memodifikasi dan memperbaiki disain, merubah teknik jahit, inovasi bahan, inovasi teknologi proses produksi, dan menciptakan keunggulan yang sulit ditiru. Kesimpulan dari penelitian ini bahwa keberhasilan inovasi bisa dicapai dengan menciptakan keseimbangan antara aspek wira dan aspek usaha dalam diri pengrajin.

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Published

2021-02-14

Issue

Vol. 2 No. 1 (2019): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2019

Section

Artikel
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