STRATEGI KOMUNIKASI PEMASARAN AFTER CHANGE DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA SOSIAL MEDIA

Abstrak

Shoe care service business is increasingly popular in Jakarta and other big cities in Indonesia, with their respective advantages and uniqueness carried out by the producers. The main purpose of this study is to determine the marketing communication strategy carried out by After Change in increasing customer trust on social media. The research methodology used by the researcher is qualitative descriptive research. This study uses the STP (Segmentation, Targeting, Positioning) method, and pricing The results of this study indicate that After Change is a micro and medium UMKM engaged in shoe care services and other goods, such as bags, hats, and helmets, which focuses on the quality of service and service to customers and customers. In promoting After Change to the wider community or potential consumers, only through social media, such as Instagram and Facebook Ads, to reach further social media users and word of mouth, After Change focuses on improving the quality of service and service of each type of care at After Change itself, so that minor or fatal mistakes do not occur again, which can cause loss of customer trust, and also a decrease in the image or reputation of care services at After Change.