Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity

Wirawan Wirawan, Sabrina Sofi Qadrifa, Mitariza Migunani

Abstract


This research aims to examine the impact of halal label on buying decision that is mediated by religiosity. Previous studies on these variables did not illustrate consistent findings. Therefore, this research is done to provide more empirical evidence by studying Skin Aqua, a Japanese skincare brand in Indonesia that has recently displayed a halal label on its new packaging. Utilising a survey method, the questionnaires were distributed to 100 respondents selected by using the purposive sampling technique. The path analysis technique was used to examine the hypotheses. The result indicates that halal labels cannot directly bring a significant influence on buying decisions, but religiosity does. Moreover, religiosity may strengthen the impact of halal labels on Indonesian Muslim consumers’ buying decisions, because the effect of Halal Label to Buying Decision is more significant in an indirect manner rather than the direct one.


Keywords


Halal label; Religiosity; Buying Decision

Full Text:

PDF

References


Adiba, E. M., & Wulandari, D. A. (2018). Pengaruh halal knowledge, islamic religiosity, dan attitude terhadap behavior konsumen Muslim generasi Y pengguna kosmetik halal di Surabaya. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(3), 357-369. http://dx.doi.org/10.31842/jurnal-inobis.v1i3.42

Alim, S. A. (2018). Pengaruh persepsi label halal dan kualitas produk terhadap keputusan pembelian produk fesyen muslim: Survei pada pelanggan produk Zoya muslim di Kota Malang) (Bachelor’s thesis, Universitas Brawijaya).

Allied Market Research. (2020). Indonesia skin care products market size, share & forecast by 2027. Retrieved December 15, 2021, from https://www.alliedmarketresearch.com/indonesia-skin-care-products-market-A06724

Azis, F.A. (2020). Pengaruh label halal MUI dan harga terhadap keputusan pembelian produk dengan religiusitas sebagai variabel intervening (studi pembelian produk di Alfamart oleh masyarakat kota Ungaran). [Bachelor’s thesis, Institut Agama Islam Negeri Salatiga]. IAIN Salatiga. http://e-repository.perpus.iainsalatiga.ac.id/9636/

Bappenas. (2018). Masterplan ekonomi syariah Indonesia 2019-2024. https://knks.go.id/storage/upload/1573459280-Masterplan%20Eksyar_Preview.pdf

Bergan, A., & McConatha, J. T. (2001). Religiosity and Life Satisfaction. Activities, Adaptation & Aging, 24(3), 23–34. https://doi.org/10.1300/j016v24n03_02

Creswell, J. W., & Creswell, D. J. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications, Inc.

Divianjella, M., Muslichah, I., & Ariff, Z. H. A. (2020). Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? Evidence from Indonesia. Asian Journal of Islamic Management, 2(2), 71-81. https://doi.org/10.20885/ajim.vol2.iss2.art1

Ghozali, I. (2016). Aplikasi Analisis multivariate dengan program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.

Glock, C. Y., & Stark, R. (1965). Religion and society in tension. San Francisco: Rand McNally.

Gumiwang, R. (2019, June 21). Di Balik Tren Masuknya para artis ke industri kosmetik. tirto.id. Retrieved December 7, 2021, from https://tirto.id/di-balik-tren-masuknya-para-artis-ke-industri-kosmetik-ecFW

Hair, J. F., Babin, B. J., Anderson, R. E., & Black, W. C. (2019). Multivariate Data Analysis (8th ed.). Cengage Learning.

Herlina, M., Rifai, N. A. K., Sholeh, N. S. M., & Kurniaty, N. (2020). Halal awareness of Muslim millennials toward cosmetics and skincare decision. 409 (SoRes 2019), 38-44. https://dx.doi.org/10.2991/assehr.k.200225.010

Holdcroft, B. B. (2006). What is religiosity. Catholic Education: A Journal of inquiry and practice, 10(1). Retrieved from https://ejournals.bc.edu/index.php/cej/article/view/733

Imamuddin, M. (2017). Pengaruh label halal dan religiusitas terhadap keputusan pembelian mie instan mahasiswa IAIN Bukittinggi T.A 2016-2017. EKONOMIKA SYARIAH: Journal of Economic Studies, 1(1), 34-47. https://ejournal.iainbukittinggi.ac.id/index.php/febi/article/view/448

Klein, A.G., Gerhard, C., Büchner, R.D., Schermelleh-Engel, k., & Diestel, S. (2016). The detection of heteroscedasticity in regression models for psychological data. Psychological Test and Assessment Modeling, 58(4), 567-592. https://www.researchgate.net/publication/311518028

Kotler, P., & Armstrong, G., (2015). Principles of Marketing. New Jersey: Pearson.

Lenski, G. (1963). The religious factor. Garden City, NY: Doubleday.

Lutfie, H., Suzanti, E. P. P., Sharif, O. O., & Alamanda, D. T. (2016, March). Which is More Important? Halal Label or Product Quality. In 3rd International Seminar and Conference on Learning Organization (pp. 224-229). Atlantis Press.

Mansyuroh, F. (2020, September). Pengaruh Persepsi Dan Religiusitas Terhadap Pembelian Skin Care Tanpa Label Halal Pada Muslim Generasi Z di Banjarmasin. In Proceeding Antasari International Conference, 1(1). https://dx.doi.org/10.18592/at-taradhi.v11i1.3544

Nasrullah, M. (2015). Islamic branding, religiusitas dan keputusan konsumen terhadap produk. Jurnal hukum islam, 79–87. https://doi.org/10.28918/jhi.v13i2.487

Nugroho, A. P., Atmaja, F. F., Ghilma, I. I., Andriansyah, Y., & Achiria, S. (2021, March). The Impact of Halal Label and Social Support on Purchasing Behavior of Imported Instant Noodles. In 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018) (pp. 289-291). Atlantis Press. 10.2991/aebmr.k.210305.052

Pratama, F., & Suwarto. (2021). Pengaruh Labelisasi Halal, Label BPOM Dan Religiusitas Terhadap Keputusan Pembelian Pada Mahasiswa FEB Universitas Muhammadiyah Metro. Jurnal Manajemen Diversivikasi, 1(3), 505-520. https://scholar.ummetro.ac.id/index.php/diversifikasi/article/view/677

Rosida, R. (2018). Faktor-faktor yang mempengaruhi intensi pembelian kosmetik halal. Jebis (Jurnal Ekonomi dan Bisnis Islam), 4(2), 129-140. https://doi.org/10.20473/jebis.v4i2.10501

Selvianti, F., Ibdalsyah, I., & Hakiem, H. (2021). Pengaruh religiusitas, label Halal, dan alasan kesehatan terhadap keputusan membeli produk makanan instan Korea. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2(1), 183-197. https://doi.org/10.47467/elmal.v2i1.515

Septianingsih, N., Romdhoni, A. H., & Hani’in, U. (2021, December). Pengaruh label halal, religiusitas, dan marketing syariah terhadap minat beli SE12 herbal skincare: Area pemasaran di Sukoharjo. In Prosiding Seminar Nasional & Call for Paper STIE AAS (pp. 623-632). https://prosiding.stie-aas.ac.id/index.php/prosenas/article/view/156

Sitompul, S. (2021). Pengaruh pengetahuan label halal dan kesadaran merek terhadap keputusan pembelian kosmetik melalui rekomendasi kelompok sebagai variabel moderating. Shar-E: Jurnal Kajian Ekonomi Hukum Syariah, 7(1). https://doi.org/10.37567/shar-e.v7i1.402

Sugiyono, S. (2015). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D). ALFABETA.




DOI:

https://doi.org/10.36441/mahardikaadiwidi.v1i2.1079

DOI (PDF):

https://doi.org/10.36441/mahardikaadiwidi.v1i2.1079.g608

Article Metrics

Abstract views : 435 times
PDF views : 357 times

Dimension Citation Metrics

Refbacks

  • There are currently no refbacks.