Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation?

Mira Meilia Marka, Sufiana Noor

Abstract


This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).

Keywords


Perceived Usefulness, Security, Trust, Repurchase Intention

Full Text:

PDF

References


Agag, G. M., & El-Masry, A. A. (2016). Why Do Consumers Trust Online Travel Websites? Drivers and Outcomes of Consumer Trust toward Online Travel Websites. 56(3), 347–369. https://doi.org/10.1177/0047287516643185

Alwafi, F., & Magnadi, R. H. (2016). Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Kepercayaan Terhadap Toko Dan Pengalaman Berbelanja Terhadap Minat Beli Secara Online Pada Situs Jual Beli Tokopedia.CoM. Diponegoro Journal of Management, 5(2), 134–148. https://doi.org/10.2/JQUERY.MIN.JS

Annur, C. M. (2023). Mayoritas Orang Indonesia Mengakses Internet Lebih dari 6 Jam Sehari. https://databoks.katadata.co.id/datapublish/2023/05/26/mayoritas-orang-indonesia-mengakses-internet-lebih-dari-6-jam-sehari

Blut, M. (2016). E-Service Quality: Development of a Hierarchical Model. Journal of Retailing, 92(4), 500–517. https://doi.org/10.1016/j.jretai.2016.09.002

Christiani, L. C., & Ikasari, P. N. (2020). Generasi Z dan Pemeliharaan Relasi Antar Generasi Dalam Perspektif Budaya Jawa. Jurnal Komunikasi Dan Kajian Media, 4(2).

Hartono, E., Holsapple, C. W., Kim, K.-Y., Na, K.-S., & Simpson, J. T. (2014). Measuring perceived security in B2C electronic commerce website usage: A respecification and validation. Decision Support Systems, 62, 11–21.

Indonesia, K. D. N. R. (2022). Dukcapil Kemendagri Rilis Data Penduduk Semester I Tahun 2022, Naik 0,54% Dalam Waktu 6 Bulanitle. Ditjen Dukcapil Kementerian Dalam,tercatat sebanyak 275.361.267 jiwa.

Larasetiati, M., & Ali, H. (2019). Model of consumer trust: analysis of perceived usefulness and toward repurchase intention in online travel agent. Journal of Economics and Finance, 3(8), 350–357. https://doi.org/10.21276/sjef.2019.3.8.5

Maia, C., Lunardi, G., Longaray, A., & Munhoz, P. (2018). Factors and characteristics that influence consumers’ participation in social commerce. Revista de Gestao, 25(2), 194–211. https://doi.org/10.1108/REGE-03-2018-031

Noor, S., & Ramadhani, R. P. (2023). Utilizing Sharia Bank Digital And Fintech Services as a Tool For Developing MSMEs. Abdimas Galuh, 2(2), 99–108.

Nurjanah, S., Agung Kresnamurti Rivai Prabumenang, & Shandy Aditya. (2022). Understanding Repurchase Intention of Online Marketplace Customers in Jakarta with Trust as Intervening. Jurnal Dinamika Manajemen Dan Bisnis, 6(2), 1–22. https://doi.org/10.21009/jdmb.06.2.1

Putri, R. S. (2023). Pertumbuhan Penduduk Mulai Melambat, Bappenas: 2045 RI Tak Lagi Keempat Terbesar. https://bisnis.tempo.co/read/1726270/pertumbuhan-penduduk-mulai-melambat-bappenas-2045-ri-tak-lagi-keempat-terbesar-dunia

Rizaty, M. A. (2023). Sektor Transportasi Kembali Tumbuh Tertinggi pada Kuartal I/2023. https://dataindonesia.id/bursa-keuangan/detail/sektor-transportasi-kembali-tumbuh-tertinggi-pada-kuartal-i2023

Sekaran, U., & Bougie, R. (2016). Research Methods For Business: A Skill Building Approach (7th ed.). Wiley.

Subagio, Woro, D. P., Mugiono, M., & Hadiwidjojo, D. (2018). Pengaruh Perceived Ease of Use Terhadap Repurchase Usefulness dan Trust Sebagai Variabel Mediasi. Jurnal Manajemen Dan Kewirausahaan, 6(1), 35–44. https://doi.org/10.26905/jmdk.v6i1.2067

Trivedi, S. K., & Yadav, M. (2020). Repurchase intentions in Y generation: mediation of trust and e-satisfaction. Marketing Intelligence and Planning, 38(4), 401–415. https://doi.org/10.1108/MIP-02-2019-0072

Wijaksono, D., & Ali, H. (2019). Model Repurchase Intentions: Analysis of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty (Case Study Private Label on Store Alfamidi In Tangerang). Saudi Journal of Humanities and Social Sciences, 4(5), 371–380. https://doi.org/10.21276/sjhss.2019.4.5.10




DOI:

https://doi.org/10.36441/jamr.v3i1.1579

Article Metrics

Abstract views : 207 times
PDF views : 135 times

Dimension Citation Metrics

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Mira Meilia Marka, Sufiana Noor

View My Stats

Indexing and Abstracting

Journal of Applied Management Research is indexed and abstracted in the following databases:

 

 

Cataloging

JAMR is also available on several library catalogues:

  

 

 

Creative Commons License
Copyright ©2021 Journal of Applied Management Research (JAMR). This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.