PENGARUH KETRAMPILAN MENJUAL DAN KELENGKAPAN PRODUK TERHADAP OMZET PENJUALAN TANAMAN HIAS

https://doi.org/10.36441/mae.v5i1.701

Authors

Keywords:

Keterampilan Menjual, Kelengkapan Produk, Omzet Penjualan

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara keterampilan menjual dan kelengkapan produk terhadap omzet penjualan pada pedagang tanaman hias di Jalan Cipayung Raya Depok. Sampel penelitian sebanyak 32 responden. Teknik pengambilan sampel yang digunakan adalah total sampling. Data dikumpulkan menggunakan metode survei melalui angket yang diisi oleh responden. Hasil penelitian dengan menggunakan uji t diketahui bahwa keterampilan menjual dan kelengkapan produk  berpengaruh secara signifikan terhadap omzet penjualan, sedangkan keterampilan menjual menunjukkan variabel yang dominan dalam mempengaruhi omzet penjualan. Adapun variabel keterampilan menjual dan kelengkapan produk berpengaruh secara simultan terhadap omzet penjualan. 

Published

2022-07-25

Issue

Vol. 5 No. 1 (2022): Management and Accounting Expose 2022

Section

Artikel
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