PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN BERDAMPAK KEPADA PERILAKU MASA DEPAN WISATAWAN DOMESTIK

https://doi.org/10.36441/mae.v3i2.210

Authors

Abstract

Abstrak Tujuan dari penelitian ini adalah untuk menganalisis dan mengkaji pengaruh kualitas pelayanan terhadap kepuasan wisatawan serta dampaknya kepada perilaku masa depan wisatawan domestik di Keraton Yogyakarta. Populasi dan sampel penelitian ini adalah wisatawan domestik yang berkunjung ke Yogyakarta. Penelitian ini merupakan penelitian kuantitatif yang menggunakan analisis jalur dalam pengolahan data. Hasil dalam penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan wasatawa selanjutnya kepuasan wisatawan berpengaruh kepada perilaku masa depan wisatawan.Kata kunci: Kualitas Pelayanan, Kepuasan Wisatawan, Perilaku Masa Depan

Published

2020-12-29

Issue

Vol. 3 No. 2 (2020): Management and Accounting Expose 2020

Section

Artikel
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