PERANCANGAN POLA PERJALANAN WISATA DELAPAN IKON BUDAYA BETAWI MENUJU PARIWISATA BUDAYA BEKELANJUTAN DI JAKARTA
Keywords:
Pola Perjalanan Wisata; 8 Ikon Budaya Betawi; Wisata BudayaAbstract
Tujuan penelitian ini adalah untuk menentukan potensi pariwisata berdasarkan Delapan Ikon Betawi yang ditetapkan dalam Keputusan Gubernur DKI Jakarta tahun 2017, serta merancang pola perjalanan menuju pariwisata budaya berkelanjutan di Jakarta. Penelitian ini menggunakan metode eksploratif. Pengumpulan data dilakukan melalui kombinasi wawancara terstruktur dengan budayawan Betawi dan survei lapangan menggunakan daftar periksa 3A (Atraksi, Amenitas, dan Akses). Metode penjumlahan bobot (Weight Sum Methods/WSM) dan analisis SWOT diterapkan untuk mengelompokkan destinasi. Pola perjalanan spasial diadopsi untuk merancang dan menghubungkan semua destinasi yang terlihat menuju pariwisata berkelanjutan. Terdapat dua bentuk pola perjalanan, yaitu pola tujuan tunggal (single destination pattern) dan pola base-camp (base-camp pattern), yang dapat mendukung keberlanjutan wisata budaya di Jakarta. Tema tekstil, kerajinan tangan, ornamen, dan kuliner digunakan dalam pola tujuan tunggal. Sementara itu, pola base-camp diterapkan pada destinasi terpadu dengan berbagai atraksi, seperti pembuatan batik Betawi, ondel-ondel, bir pletok, dan ornamen Kembang Kelapa. Pola perjalanan bertema budaya dari Delapan Ikon Betawi ini belum pernah diperhatikan sebelumnya, dan temuan ini dapat memperkaya variasi paket wisata di Jakarta saat ini.References
Bartosiewicz, B., & Pielesiak, I. (2019). Spatial patterns of travel behaviour in Poland. Travel Behaviour and Society, 15(September 2018), 113–122.
Badan Pusat Statistik (2024), Statistik Kunjungan Wisatawan Mancanegara 2023, Volume 15
Chancellor, C. (2012). Applying Travel Pattern Data to Destination Development and Marketing Decisions. Tourism Planning and Development, 9(3), 321–332.
Flognfeldt, T. (2005). The tourist route system - Models of travelling patterns. Belgeo, 1–2, 35–58.
Han, Q., Abreu Novais, M., & Zejnilovic, L. (2021). Toward travel pattern aware tourism region planning: a big data approach. International Journal of Contemporary Hospitality Management, 33(6), 2157–2175.
Peraturan Gubernur DKI Jakarta Nomor 11 Tahun 2017 tentang Ikon Budaya Betawi, (2017).
Kang, S. (2016). Associations between space–time constraints and spatial patterns of travels. Annals of Tourism Research, 61, 127–141.
Li, Z., Zhang, S., Liu, X., Kozak, M., & Wen, J. (2020). Seeing the invisible hand: Underlying effects of COVID-19 on tourists’ behavioral patterns. Journal of Destination Marketing and Management, 18(October), 100502.
Lue, C. C., Crompton, J. L., & Fesenmaier, D. R. (1993). Conceptualization of multi-destination pleasure trips. Annals of Tourism Research, 20(2), 289–301.
Paulino, I., Lozano, S., & Prats, L. (2021). Identifying tourism destinations from tourists’ travel patterns. Journal of Destination Marketing and Management, 19(October 2019), 100508.
Peterson, B. A., Brownlee, M. T. J., Hallo, J. C., Beeco, J. A., White, D. L., Sharp, R. L., & Cribbs, T. W. (2020). Spatiotemporal variables to understand visitor travel patterns: A management-centric approach. Journal of Outdoor Recreation and Tourism, 31(June), 100316.
Sertkan, M., Neidhardt, J., & Werthner, H. (2018). Mapping of Tourism Destinations to Travel Behavioural Patterns. Information and Communication Technologies in Tourism 2018, 422–434.
Published
Issue
Section
Copyright (c) 2025 Ina Gandawati Djamhur, Ismayanti Istanto
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional. that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
