BANJIR INFODEMI: VIRALITAS AKURASI BERITA VIROLOGI DALAM FENOMENA CORONAVIRUS DISEASE

Launa Launa

Abstrak


Viralitas isu pandemi COVID-19 yang dikenal sebagai infodemi mengacu pada berbagai hasil kajian, termasuk pernyataan WHO dan UNESCO, diprediksi bergerak lebih cepat dan liar ketimbang penyebaran virus itu sendiri. Fenomena ini ditengarai sebagai pandemi global, yang nyata dan eksesif, membiak di hampir semua negara. Kegugupan global serta kegagapan otoritas negara dan masyarakat, diyakini sebagai faktor penyebab kian meluasnya disinformasi. Banjir infodemi diyakini karena penggunaan berbagai platform media sosial oleh para pihak sebagai ajang disinformasi: menyuplai informasi yang tidak akurat, terdistorsi, dan palsu. Berbagai studi terdahulu telah menguji bagaimana disinformasi dibagikan, dikonsumsi, dan mengarahkan publik untuk melakukan aktivitas keliru. Realitas ini kian memperumit kebijakan penanganan pandemi. Kajian kualitatif ini menyimpulkan, jika fenomena banjir infodemi tidak ditangani secara serius oleh pihak pemilik otoritas, potensial memicu ketidakpercayaan publik terhadap tanggung jawab institusi global dan otoritas negara, memantik sikap apatis publik dalam mengantisipasi dan menangani bahaya wabah secara kolektif. Berdasarkan temuan tersebut, kajian ini merekomendasi institusi global dan otoritas negara untuk mengambil langkah yang lebih tegas, preventif, dan terukur serta aktif memberi edukasi dan literasi media pada publik terkait isu disinformasi yang hingga kini terus membanjiri ruang media sosial.

 


Kata Kunci


Viralitas; Infodemi; Misinformasi; Pandemi COVID-19

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Referensi


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DOI:

https://doi.org/10.36441/thesource.v2i2.305

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